Month: September 2012

RSAnimate presentation by Dan Ariely: the truth about dishonesty

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Subliminal advertising, does it work?

In the book by Lilienfeld et al one of the 50 myths in popular psychology they tackle is the effect of subliminal messages. Everybody knows the story about an experiment about Coca Cola and popcorn. “In 1957 Vicary conducted his research in to subliminal messaging. He used a movie theatre in Fotr Lee, New Jersey,… Read More Subliminal advertising, does it work?

Pedro9 Comments

Never trust neat percentages? 70-20-10 rule

@J3ro3nJ gave me this hint for a new myth, the 70-20-10 rule. We would only learn 10% from the formal learning situation, 20% through others and 70% through experience and practice. Check this video for some animated explanation: Doug Lynch busted this myth in a blogpost: Informal learning: 70-20-10. Does informal learning exist? Folks generally would… Read More Never trust neat percentages? 70-20-10 rule

Pedro22 Comments