Category Archives: Guest Blog

Guest post by Polle de Maagt: Did we lose 30% of our Facebook friends last year?

This post is written by Polle de Maagt for his own blog. I asked him if I could share it here with you. His answer was ‘sure!’.

I’m a sucker for data and Excel sheets.

I just love to spend the night browsing through Facebook Insights export data.
As you probably know, you can easily export data on both your posts and pages from Facebook insights (more here). Although even these exports only scratch the surface of what Facebook (and Apple and Google for that matter) have on data, it is a rather rich source for Excel- and data fetisjists like me.

As I’m working for a range of clients I can analyse large datasets of approximately 20 million fans. This time, I was digging for data/patterns on the ripple effect of conversations when I stumbled upon something interesting.

Did we lose 30% of our friends last year?

On December 1st of 2011, the average person liking the pages I researched had 231 friends.That seems to be somewhat consistent with research from Pew Internet and some other sources.

Exactly one year later, on December 1st of 2012, the average person liking these pages had 158 friends. That is a decrease of 32%. Are we getting less social?
In any case, it is something to take into consideration. It could mean consumers are getting way more strict in their definition of online friendships. It could mean that ‘viral’ campaigns might not be as ‘viral’ as they used to be. It could mean it will be even more difficult to explain your manager why on earth you’re spending so much money on Facebook.

Please note: although approximately 20 million brand page fans should give a reasonable idea of what’s happening, the group might always be skewed towards specific geographical areas or interests (they are still brand page fans of specific brands). I would love to hear if you’re seeing similar patterns.

Want to calculate what’s happened with your fans? Export your Facebook page insights and open the file in Microsoft Excel. Find Friends of fans (tab 1, column ‘K’) and devide them byTotal number of likes (tab 1, column ‘H’). Drop me a note via twitter or email if you have some interesting results.

Leave a Comment

Filed under Guest Blog, Marketing, Social Media

HBDI: evidence based and evidence based makes two

Last week I did a presentation on myths about GenY and when I checked the rest of the program, something catched my eye: there was also a session on HBDI.

I didn’t know it all, but when I checked online, I discovered I found a new myth in education…

What is HBDI? HBDI stands for Hermann Brain Dominance Instrument. From Wikipedia we learn that it
is a system that claims to measure and describe thinking preferences in people. It was developed by William “Ned” Herrmann while leading management education at General Electric’s Crotonville facility.

In his brain dominance model, Herrmann identifies four different modes of thinking:

  1. Analytical thinking
    Key words : Auditive,logical, factual, critical, technical and quantitative.
    Preferred activities : collecting data, analysis, understanding how things work, judging ideas based on facts, criteria and logical reasoning.
  2. Sequential thinking
    Key words : safekeeping, structured, organized, complexity or detailed, planned.
    Preferred activities : following directions, detail oriented work, step-by-step problem solving, organization and implementation.
  3. Interpersonal thinking
    Key words : Kinesthetic, emotional, spiritual, sensory, feeling.
    Preferred activities : listening to and expressing ideas, looking for personal meaning, sensory input, and group interaction.
  4. Imaginative thinking
    Key words : Visual, holistic, intuitive, innovative, and conceptual.
    Preferred activities : Looking at the big picture, taking initiative, challenging assumptions, visuals, metaphoric thinking, creative problem solving, long term thinking.

OK… but if you read the article on HBDI.com about the theory behind HBDI, you discover that it is influenced by left-right brain thinking. Wait a minute? That is a neuromyth we already discussed.

But still: there are claims that this theory is evidence based, with over 60 doctoral theses. Victor Bunderson wrote an article to prove this really is a valid method. But… it isn’t. Actually, some smarter people than me have examined the claims and they found:

A lot of people and brands do seem to invest in this program, based on everything I read the past week: I wouldn’t. I’m still open to any peer-reviewed proof and an explanation going beyond 4 colors and brain hemispheres…

1 Comment

Filed under Education, Guest Blog, Myths

Guest blog by Amber Walraven: Ipads in schools….about ideas, expectations and the harsh reality

I asked assistant professor Amber Walraven if I could share this blog post with you, she gracefully granted :) .

Of course you have all heard about the promises and expectations of Ipads in education. Schools everywhere are starting pilots with Ipads, call themselves Ipadschool and have the idea things will change drastically. Publishers even talk about unique experiments with a totally Ipad-based method. It is maybe not new to you that I stand critically towards these experiments. Not because I don’t like innovation, but because I have seen it happening so often that these experiments are done based on wrong expectations, and all too often fail to work on what really matters.  They often translate the current method and materials to the Ipad, adding some features like music and video, but they do not work on teacher roles and instructional strategy. But still, with no actual change besides the medium, schools expect higher grades, motivated students and the development of all kinds of skills…..Unrealistic expectations if you ask me….time for me to take a look in Ipadschools myself :-)

We are currently conducting a literature review on Ipads in education (results coming up before summer I hope) and a master final project. In this post I want to talk about the preliminary results of this final project. Imke Boonen (@imkeboonen) is the student conducting this research.

The school handed out Ipads to first year students (12 year olds) this year. Their goal is to be a school with an electronic learning environment, no books and all Ipads and apps in about 5 years. Every textbook is available in pdf. Students can take the Ipad home. Teachers received a tech-course (working with the Ipad) and a didactical course. Teachers and school were not very satisfied with the didactical course. School doesn’t make using the Ipad obligatory, but hopes the innovative teachers will inspire the teachers who are a bit sceptic. Furthermore, they would like teachers to use the Ipads to not only teach content but also skills like collaboration. School is curious how teacher’s current practices differ from the ideal way to achieve this. So, our assignment: what is the most effective way to use Ipads in education, and what is the current practice of our teachers? And: how can we best bridge the gap between the two?

A literature review concluded that to make the most out of Ipads (and to give room for all the affordances like more differentiation, more visual education, anyplace anytime, and so on), teachers should adopt a social constructivist approach. This implies a different teacher role (from instructor to coach/facilitator) and different assignments for students (more inquiry or problem-based). Armed with an observationscheme focussing on the role of the teacher, 12 teachers were observed.  And: surprise surprise….. Many teachers did not use the Ipad, and did not provide students with assignments that required them to use the Ipad in a different way then just reading the pdf of the textbook. Teachers took on the role of the instructor the most.  Even the teachers labelled by school as Ipad-experts, did not use the Ipad during the observation. Coincidence? Bad timing of observations? Perhaps… so we interviewed the teachers as well…. Results: some teachers don’t like working with the Ipad, and want to continue the way they had been working before the Ipad.

Some teachers just don’t think about switching to constructivism let alone work on collaborative skills, some teachers say children prefer reading the book in stead of on the Ipad, and leave the Ipad at  home, and some teachers say they don’t have time to really learn and work with ‘teaching with the Ipad’.
So, pretty wide gap between current and envisioned practice!

The good news is:  if we hadn’t checked this, school would probably go on like this and would conclude after a year that the Ipads didn’t deliver their promise. And that is what often happens, because people focus on the technology, and expect technology to have magical powers. If I add an Ipad, I won’t have to change a thing, and all my problems will be solved. This is just not true! It’s about what you do with the technology, and what you want to achieve, and ADJUSTING ROLES OF STUDENTS AND TEACHERS ACCORDINGLY!

Only then can we find out if ICT has an effect on learning, motivation,  etc. We can’t just add technology and then conclude it does or does not work. However, new roles and materials require time, effort, commitment, etc.
So, our research gives us the change to advice the school on what could or should be changed in wich way and help them on this challenge, in order for them to start working on realizing their vision. A vision that got them to introduce Ipads in the first place :-)

P.s: And to proof my point….. What happens when teachers take time to think about what could be done with the Ipad, to reach a certain goal? They design a very cool tool where students construct knowledge with images. Teacher provides them with a storyline, students search for images and record a voiceover and edit a movie. I hope @Ipadjuf will do more of these lessons and inspire her colleagues!

2 Comments

Filed under Education, Guest Blog

Guest blog by Hanna Lindstrom: are we preparing students enough for internet-related jobs?

I received this guest blog by Hanna Lindstrom and I think it’s a good starting point for debate. What do you think?

According to Internet World Stats, the number of worldwide Internet users increased by 528.1 percent from 2000 to 2011, and this is something that has caught the attention of both businesses and those wanting a career as a school administrator. The Internet currently constitutes the fastest-growing marketplace in the world. Bearing this in mind, it would seem logical that educational institutions would try to prepare students for Internet-related jobs, giving them the tools they need to be competitive in this ever-growing sector. However, in many ways, educational institutions are not adequately preparing students. In fact, those students who end up becoming Web entrepreneurs tend to do so by taking control of their own education rather than by relying on the establishment. It is the responsibility of educational leadership to adapt methods, materials, and systems of education to help create more Web entrepreneurs and Web-friendly professionals.

One way in which educational institutions can help prepare their students a future full of Internet technology is by teaching them coding. Professionals who are skilled in coding languages such as Java, HTML, Python, and Perl are in high demand in many companies. Students who learn these languages can compete for many of the market’s highest paying jobs. Critics argue that technological developments occur so quickly that any language a student may learn would only become obsolete in a few years. Even if this is true, the studies still prepare students by teaching them the basic concepts behind coding and giving them experience. Also, many coding languages do not go away — they simply get updated. HTML, for example, has been around in some form since 1991. While it keeps undergoing revisions and improvements, the basic concepts remain constant.

Another very important skill that schools can teach their students is search engine optimization, or SEO. SEO is important because it is the way by which search engines such as Google and Bing decide which pages come up as the top results. Properly optimized pages appear at the beginning of keyed search results. Highly-placed positions are comparable to valuable real estate in traditional commerce. Those who understand SEO know how to get their Web pages — and those of their clients — noticed by Web surfers, and this valuable skill can result in many business and job opportunities. Internet marketing is a fast-growing field. 

Social media marketing is also a growing field. With the advent of social media services such as Facebook, Twitter, Google+, YouTube, Foursquare, and Pinterest, companies are faced with the prospect of being able to find and engage consumers and clients in new and highly effective ways. However, most educational institutions lack social media-intensive courses. Those who know how to take advantage of these venues often find themselves with a market edge. Creating corporate Facebook pages, posting relevant YouTube videos, and reaching out to potential customers through engaging Twitter feeds can open up entirely new channels of communication, and can drum up business in very efficient ways.

The principal purpose of educational institutions is to prepare students for the professional world by giving them marketable skills. For this reason, it is the responsibility of educational institutions everywhere — secondary and postsecondary alike — to do more to prepare students to compete in the Internet marketplace. Even when students’ primary skills are more traditional things such as writing or visual design, by learning Internet-specific skills, they can become more competitive in the very space where all of the action is occurring. Looking forward, most jobs will have some sort of Internet component even if they are far outside the realms of web design and marketing. Schools must take note if our students are to be equipped for life in a truly global landscape.

Leave a Comment

Filed under Education, Guest Blog