“…there just aren’t enough fizzy people around.”
Tham Khai Meng
co-chairman and worldwide chief creative officer of Ogilvy & Mather
In a ‘Supported by the Best Awards’ piece in the Guardian Tham Kei Meng writes that “Young children fizz with ideas. But the moment they go to school, they begin to lose the freedom to explore, take risks and experiment.”
Now I don’t necessarily wish to burst Tham’s bubble but what is he talking about? Is this a suggestion that every household in the world is full of children experimenting, taking loads of risks in a state of absolute freedom? Are there no helicopter parents hovering around to stop a child from falling off a swing? Are there no parents telling a child when to go to bed? Are there no carers ensuring that little children keep within parameters and, maybe, garden, nursery or park walls?
Is the school…
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