This tweet by J.K. Rowling is a lesson for consultants and bloggers

Imagine, a small soccer-team wins the cup. Within a few hours you’ll get posts explaining what this could mean for your company, your school or your life. As Freek Vermeulen puts it: don’t.

And while you’re at it, stop also with tweets and presentations like these. Or you’ll run the risk of being blamed in public… As happened when J.K. Rowling replied herself.

But wait… I’ve seen this message already being spread as a point of inspiration. #sigh.

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