Remember this magazine cover?
Looks pretty similar to this cover from 1976:
Or this one from 1985?
Or do you remember this picture?
Yeah, I debunked this story already here but these pictures suit the image of the egocentric, smartphone obsesses youth, and for sure this selfie-taking generation will be more narcissistic for sure? Well… no.
We already knew from 2012 research by Twenge et al that the narcissistic turn actually could have happened in the eighties, but now there is a new study by Wetzel et al stating that the present group of students… is probably less narcissistic than generations before them and there never has been a epidemic of narcissism at all, as this conclusion sums it up:
In contrast to popular opinion, our findings did not show that today’s college students are more narcissistic than college students in the 1990s or the 2000s, at least in the three universities examined in the present study. In fact, we found small decreases both in overall narcissism and in its leadership, vanity, and entitlement facets. Importantly, these decreases already started between the 1990s and the 2000s and continued more strongly in the late 2000s and 2010s. Our study suggests that today’s college students are less narcissistic than their predecessors and that there may never have been an epidemic of narcissism.
Abstract of the study:
Are recent cohorts of college students more narcissistic than their predecessors? To address debates about the so-called “narcissism epidemic,” we used data from three cohorts of students (1990s: N = 1,166; 2000s: N = 33,647; 2010s: N = 25,412) to test whether narcissism levels (overall and specific facets) have increased across generations. We also tested whether our measure, the Narcissistic Personality Inventory (NPI), showed measurement equivalence across the three cohorts, a critical analysis that had been overlooked in prior research. We found that several NPI items were not equivalent across cohorts. Models accounting for nonequivalence of these items indicated a small decline in overall narcissism levels from the 1990s to the 2010s (d = −0.27). At the facet level, leadership (d = −0.20), vanity (d = −0.16), and entitlement (d = −0.28) all showed decreases. Our results contradict the claim that recent cohorts of college students are more narcissistic than earlier generations of college students.