Do the GenY-quiz!
Joeri Van den Bergh made this fun quiz. Don’t be afraid, it’s completely anonymous. Enjoy the game!
Category: Marketing
For post-millennials being happy is still the most important sign of success.
Viacom is gradually releasing insights from their The Next Normal-research on their tumblr. These new insights based on research in 24 countries are quite interesting. The 24 countries are UK, Russia, Brazil, Mexico, Germany, Netherlands, Poland, Italy, Spain, Turkey, China, Japan, Australia, Greece, Saudi Arabia, India, Argentina, Egypt, France, South Africa, Sweden, Singapore, USA and Canada. 9-14 year olds are the happiest segment… Read More For post-millennials being happy is still the most important sign of success.
Video: The 2020 consumer is coming
Hans Rosling on child mortality: The River of Myths (video)
6 elevator pitches for the 21st century by Dan Pink (and nice ideas for in class)
The 10 faq about social media and conversation management
Nice to know: in sports it’s not the victory but the story that makes the difference in enjoyment
You probably already know that storytelling is important. Our brains seem to be hardwired to remember stories better than anything else. So this research maybe doesn’t come as a surprise, still it’s something nice to know. The study has concluded that sports fans love to root for a hero and against a villain, but if the… Read More Nice to know: in sports it’s not the victory but the story that makes the difference in enjoyment
Guest post by Polle de Maagt: Did we lose 30% of our Facebook friends last year?
This post is written by Polle de Maagt for his own blog. I asked him if I could share it here with you. His answer was ‘sure!’. I’m a sucker for data and Excel sheets. I just love to spend the night browsing through Facebook Insights export data. As you probably know, you can easily… Read More Guest post by Polle de Maagt: Did we lose 30% of our Facebook friends last year?
Young People’s Consumer Confidence Index – Developed and Growth Markets
People are lazy, my presentation voor Digital Day By BDMA (marketing)
This is the presentation I gave on technology and marketing, with a strong emphasis on youth. 2 rules: there is no such thing as digital natives and people are lazy.