Why not take a look at Adelonomics?

This post was first published on How Cool Brands Stay Hot. Disclaimer: fans of Lady Gaga or Adele be warned, some elements of this post may hurt your feelings, do know I appreciate them both. People who don’t like them, still can read on. Last year Jamie Anderson, Jörg Reckhenrich and Martin Kupp took an interesting and inspiring look… Read More Why not take a look at Adelonomics?

Some myths on youth checked (presentation)

This is an old slidedeck I rediscovered as I was looking at some stuff Tom Palmaerts (@palmaerts) and Polle de Maagt (@polledemaagt) have done lately. This presentation was made for an impromptu masterclass on youth research and trends the three of us did in a popup bar for Lifestyle students of the Fontys Hogeschool who visited Ghent… Read More Some myths on youth checked (presentation)

Education 2.0, a stop motion video with Ken Robinson, Don Tapscott,…

This stop motion movie was made by students at the Ontario University for their course “Technology and Education”. By posting this video I don’t want to state that I agree with everything in the movie. For instance, I always shiver if I hear someone saying that children have a different brain than earlier generations. This… Read More Education 2.0, a stop motion video with Ken Robinson, Don Tapscott,…

Digital Visitors and Residents: What Motivates Engagement with the Digital Information Environment? (video)

Found this video via www.netgenskeptic.com. David White and his colleagues at Oxford University show that there is much more to how learners are engaging with digital technologies and digital information than age and technology. This interview provides an overview of their findings to date and explains the digital visitors and residents framework that is guiding their research.

You want to use the concept of the digital native? Just don’t (research)

It’s a concept we all know and that makes a lot of sense to many of us, the concept of Digital Natives (and digital immigrants). Prensky coined this concept already in 2001 and it spread like wildfire. It’s used as an argument for many changes. “Our students have changed radically. Today’s students are no longer… Read More You want to use the concept of the digital native? Just don’t (research)

Want to be authentic? Live up to the expectations!

This post was first published on How Cool Brands Stay Hot. From our authenticity research project I have described earlier on this blog we concluded that Gen Y’s realness perception of a person or thing is strongly initiated by their upfront expectations. Let’s take a closer look at what we mean with these “expectations”. For instance, for a… Read More Want to be authentic? Live up to the expectations!

Online identity, keeping it real or keeping it anonymous

This post was first published on How Cool Brands Stay Hot. One of the biggest changes Facebook has caused, is surprisingly seldomly mentioned. Where before Facebook everyone was using nicknames online and hiding true offline identity, today because of Zuckerberg & Co, everybody is using his or her own name, sharing many private details online and staying ‘true to oneself’. There have been quite… Read More Online identity, keeping it real or keeping it anonymous

Happiness spreads through Facebook

This post was first published on How Cool Brands Stay Hot. Maybe you’ve already noticed that sometimes a good feeling can be contagious? I was just talking to my 2 month old son, and as I was smiling, he smiled back. I felt great, he felt great. Oh, and how a bad mood can ruin… Read More Happiness spreads through Facebook

Presentation for BDMA: Youth & Privacy for Direct Marketing