Press Releases in Science: Beware of the Sexy Title

I’m combining working on research and actually taking some days off, but that doesn’t mean I can’t share this nice post!

3-Star learning experiences

Paul A. Kirschner & Mirjam Neelen

Some of the most glamorous, popular claims in the field are nothing but tabloid fodder. The weakest work with the boldest claims often attracts the most publicity, helped by promotion from newspapers, television, websites, and best-selling books. And members of the educated public typically only get one side of the story. (Andrew Gelman & Kaiser Fung writing about The Power of the “Power Pose”).

Of course, if you’ve studied something as a scientist/researcher, you want others to know about your work and your results. A press release is often the way to do this. Sometimes the press release is written by you and sometimes by your university or funding agency. No matter who creates the release, it goes without saying that its goal is to catch the reader’s attention and one way to do that is to give it a sexy title. Nothing…

View original post 1,354 more words

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.