Ten Common but Dubious Reasons to Use Multimedia Learning

3-Star learning experiences

Paul A. Kirschner & Mirjam Neelen

Dick Clark and Dave Feldon (D&D for short) wrote a chapter in the second revised edition of the Cambridge Handbook of Multimedia Learning in which they raise questions with regards to ten commonly vented reasons that people (educators, administrators, policy makers, etc.) give when implementing multimedia in education[1]. They discussed five of these reasons in their chapter in the first edition of the book (2005) on the basis of strong empirical research. In the second edition of the book they do the same for five new positively perceived learning benefits of multimedia (in addition to the original five that were in the first edition of the book). The first five were that multimedia instruction should be used because it:

  1. Leads to more learning. D&D show that there is no convincing nor plausible proof that one medium or a combination of various…

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