“Politically Incorrect” Speakers Are Seen As More Authentic — Especially If The Audience Already Shares Their Views

Research Digest

Vector illustration of a businessman or politician speaking to a large crowd of peopleBy Emma Young

“I think the big problem this country has is being politically correct.”

So said then-candidate Donald J Trump during a US presidential debate in 2015. Trump may have strong feelings on the matter, but he’s not alone. “Dozens of articles are written about political correctness every month in [US-based] media outlets spanning the political spectrum,” note the authors of a new paper published in the Journal of Personality and Social Psychology. However, surprisingly little psychological research has looked at the consequences of using politically incorrect versus correct language — does it make a real difference to a listener or reader’s perceptions of that person, and if so, in what way?

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