Deadlines, though stressful, can be a pretty good motivator. Knowing you have to submit some work by a particular date can make it easier to get things done; you simply have to get on with it. This also goes for non-professional deadlines — trying to get in shape by the time you run a specific race, for example, can be a lot more motivating than a more vague and nebulous desire to get fit.
But why is this the case? Maayan Katzir and colleagues at Tel Aviv University have investigated the phenomenon in a new paper, recently published in Cognition — and they suggest it may be down to how we conserve and use effort.
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