Category: Marketing
Funny on Sunday: this is a Generic Millennial Ad
This tweet by J.K. Rowling is a lesson for consultants and bloggers
Imagine, a small soccer-team wins the cup. Within a few hours you’ll get posts explaining what this could mean for your company, your school or your life. As Freek Vermeulen puts it: don’t. And while you’re at it, stop also with tweets and presentations like these. Or you’ll run the risk of being blamed in… Read More This tweet by J.K. Rowling is a lesson for consultants and bloggers
On authenticity and jerks
Beside battling myths about learning and education I’m still doing research on a topic that is again quite popular in the media: authenticity. The past weeks the concept of authenticity is often mentioned when discussing the success of Donald Trump. People seem to chose for the tycoon because he ‘looks real’ and ‘says what he means’. I… Read More On authenticity and jerks
The downside of ‘global citizens’? They contribute less to society (study)
There is a strange (negative) correlation between the more individuals perceive themselves as “citizens of the world,” the less likely they are to contribute to collective public goods and the more likely to hitch a “free ride” on the contributions of other citizens. This finding emerges from the doctorate thesis of Dr. Eitan Adres from… Read More The downside of ‘global citizens’? They contribute less to society (study)
Most kids in the UK today are gamers (VIMN-study)
Computer games have been around for a couple of decades now (yes, you’re getting old) and gaming has become a massive industry. What are kids’ gaming habits like in the UK today? And how do boys’ and girls’ gaming preferences and attitudes differ? These questions were posited by a recent gaming project by Nickelodeon UK.… Read More Most kids in the UK today are gamers (VIMN-study)
Funny on Sunday: Using Social Media To Cover For Lack Of Original Thought
This Onion-parody of a typical TED-like talk is hilarious:
(Not so) Funny on Sunday: great commercial only using Emoji, an emoji crush
Caroline Van Helden sent this one to me and it’s pretty great (and important)!
Good read: the BBC tries subliminal advertising
One of the most-read posts on this blog is on subliminal advertising. In that post I explain how the famous Vicary coke-experiment actually never happened, but also mention a more recent Dutch study that suggests some effect in lab-conditions. For a new documentary, the BBC replicated the study now outside the lab and… didn’t succeed… Read More Good read: the BBC tries subliminal advertising
For anyone who shared the post by a real teen on social media: read this post by danah boyd
I received the link a couple of times, Andrew Watts’ “A Teenager’s View on Social Media written by an actual teen.” I didn’t share it myself, danah boyd now explains why in this post I do share. She is both harsh and correct. A first excerpt: Andrew’s depiction of his peers’ use of social media is… Read More For anyone who shared the post by a real teen on social media: read this post by danah boyd
From experience to meaning... 