Caroline Van Helden sent this one to me and it’s pretty great (and important)!
One of the most-read posts on this blog is on subliminal advertising. In that post I explain how the famous Vicary coke-experiment actually never happened, but also mention a more recent Dutch study that suggests some effect in lab-conditions. For a new documentary, the BBC replicated the study now outside the lab and… didn’t succeed… Read More Good read: the BBC tries subliminal advertising
I received the link a couple of times, Andrew Watts’ “A Teenager’s View on Social Media written by an actual teen.” I didn’t share it myself, danah boyd now explains why in this post I do share. She is both harsh and correct. A first excerpt: Andrew’s depiction of his peers’ use of social media is… Read More For anyone who shared the post by a real teen on social media: read this post by danah boyd
With the Christmas-spirit surrounding me, an interesting study about charity and social media. Professor Kimberley Scharf analysed data from JustGiving.com and found a negative correlation between the size of a group and the amount of money given by each donor — with the average contribution by each person dropping by two pence for every extra connection someone… Read More People with fewer friends on Facebook raise more money for charity than those with lots of connections
2 weeks ago I gave a public speech for a group of marketeers. At first I was a bit surprised, as I’m an educational scientist by default, but they wanted to hear my opinion on the use of big data and youth. Fair enough. When preparing my speech and in the aftermath, I made up… Read More Suggesting a possible scale for Big Data: pleasing – creeping – freaking
A recent joint project by Nickelodeon Kids & Family GPS, MultiChannel Network and BabyCenter sought to understand how technology and content have affected modern moms. This study, “Paranoid or Prepared?,” combines both qualitative and quantitative analysis of more than 1,500 respondents across Australia (source). Here are some key insights and takeaways from this project: Though moms… Read More How does technology affects mums? VIMN examined it in Australia
I admit, I really, really don’t like football (or soccer for the people who think I’m talking about another sport). So I’m really looking forward to the post-world cup era. Still some of you maybe are interested in this survey MTV commissioned of young people across eight of its key regions, including Australia, UK, France, Latin… Read More How do young people around the world think about the World Cup? (MTV research)