Great stories can increase the persuasiveness of weak facts, but also… decrease the persuasiveness of strong facts

Just google storytelling and you’ll find a lot of links stressing the importance of a good story in a presentation. Most TED-talks will have one or two great stories. But what is the effect of those stories on the persuasiveness of facts? A new study shows something very interesting. Oh, I omitted that funny story… Read More Great stories can increase the persuasiveness of weak facts, but also… decrease the persuasiveness of strong facts

Going viral… in academia? Prestige rules most of the time

This study actually answers a question that I’ve had for quite a while: how come some ideas move through academia even if they’re not that good, while great insights sometimes seem to take ages to get around. This new study fromĀ Allison Morgan and her colleagues suggests something that is both close related to epidemiology and… Read More Going viral… in academia? Prestige rules most of the time