This new publication wants to help the public with understanding the importance of peer reviewed research, from the press release:

People are bombarded with claims in newspapers and on the internet that are based on scientific studies. When faced with a headline that suggests an Alzheimer’s drug increases the risk of heart attack or that watching TV is bad for children’s mental health, or that pesticides are causing a decline in bee populations, people have to work out what to believe. Which claims should be taken seriously? Which are ‘scares’?

I Don’t Know What to Believe: Making Sense of Science Stories… explains the peer review process – the system researchers use to assess the validity, significance and originality of papers. It captures experiences and insights from editors and scientists and encourages people to ask “Is it peer reviewed?” when reading science stories.

A similar publication launched in the UK is now used by health workers, librarians, public-health officials, policy-makers, technology companies, safety bodies, popular writers, educators, parenting groups and local government. These are the people who are speaking directly with the public everyday and answering their questions.

Understanding peer review and asking about the status of claims is important to society because it helps people make decisions.

Download the guide: http://www.senseaboutscience.org/resources.php/116/Embargoed_until_00.01Feb8th2013_IDKWTB_web.pdf