MOOC’s are often a way to promote your institute, but can this form of promotion backlash? In this Times Higher Education-article, the answer is yes.
The Leru paper, “Online learning at research intensive universities”, cites a number of Mooc failures that have led to reputational damage, including a course on the fundamentals of online education offered by Georgia Tech through the US platform Coursera, which had to be suspended because of technical problems, and a machine learning course, also on Coursera, which a Brown University report criticised for containing “poor-quality videos of the professor speaking into his laptop camera, alternating with fairly conventional PowerPoint slides”.
The report recommends that universities ensure that they subject their online courses to “the same rigorous evaluation as traditional course offerings”, and that they “monitor and review from a quality assurance perspective the wider context in which their online offerings hosted by third-party providers appear”.
This the report mentioned in the article: Online learning at research intensive universities.