The sunk cost fallacy:
our tendency to continue with an endeavor we’ve invested money, effort, or time into—even if the current costs outweigh the benefits. (source)
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The sunk cost fallacy:
our tendency to continue with an endeavor we’ve invested money, effort, or time into—even if the current costs outweigh the benefits. (source)
[…] no future. Not because it is wise, but because stopping feels like failing. This mechanism, the sunk cost fallacy, is not limited to cash-rich tech companies. It lives in boardrooms, ministries, schools, and […]