Category: Marketing

VIMN-insights: Audiences (still!) love TV and TV content (but the evolution continues!)

Key Findings of this new research by Viacom International Media Networks (VIMN), provide a deep understanding of how and why TV viewing is changing around the world, and what advancements in distribution mean for how viewers engage with and consume content. The study also identifies the emotional and functional benefits that viewers gain through different screens… Read More VIMN-insights: Audiences (still!) love TV and TV content (but the evolution continues!)

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VIMN-study: youngest Millennials have a family member as best friend + global rise of nationalistic feelings

Viacom International Media Networks’ “Kids of Today and Tomorrow truly global exploration” contains research based on 6,200 kids ages 9-14 across 32 countries. The study focused on what VIMN valls “last wavers,” or the youngest Millennials, born between 2003 and 2008. The findings point to several key traits that shape these kids’ world views and… Read More VIMN-study: youngest Millennials have a family member as best friend + global rise of nationalistic feelings

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VIACOM sums up the new insights to communicate with youth

VIACOM invests a lot in research into young people (as they are their target market). Luckily for us, they share their insights: The goal was to gain a deeper understanding of four key areas of opportunity that emerged from VIMN’s ‘The Next Normal’ and illustrate how brands can communicate more effectively with young people. The… Read More VIACOM sums up the new insights to communicate with youth

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Which are the happiest countries for young people (VIACOM research)

Where are the happiest places on earth for young people? VIMN Research & Insights examined it, all data is based on 12-30 year olds: People are a happy bunch. We all know it; their positive approach to life is legendary and shines through in their behaviors and the attitudes they express to the world around them.… Read More Which are the happiest countries for young people (VIACOM research)

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What does it mean to be a parent today?

Found this interesting piece of research at Viacom on how parenting has changed since Millennials’ moms and dads were the ones in charge. What does it mean to be a parent today? These are questions Nickelodeon International sought answers to in a March/April 2013 survey of parents in the UK, France, Spain, Germany, and Italy. The study’s… Read More What does it mean to be a parent today?

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Putting a human face on social causes works (research)

Yesterday I already posted research on charity, Christmas must be getting near, showing that likes on Facebook can be counterproductive. This research shows what does work, putting a human face on your social cause. Companies often put a personal face on products in an attempt to reach a deeper connection with consumers. New research suggests the… Read More Putting a human face on social causes works (research)

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Study on Slacktivism: ‘Liking’ on Facebook may mean less giving

You are working for a charity organization and you are thrilled by all the likes your Facebook page is receiving, do know it could be bad news. Would-be donors skip giving when offered the chance to show public support for charities in social media, a new study from the University of British Columbia’s Sauder School of… Read More Study on Slacktivism: ‘Liking’ on Facebook may mean less giving

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Good read: 70 years of Maslow’s hierarchy of needs

We already posted a while ago on Maslow, but I’ve just learned from the BBC that his famous Hierarchy of Needs is turning 70 this month. They did a great piece on this theory with also the sad news it does has been debunked. But in whole it is definitely a mustread: “Maslow’s friend, management… Read More Good read: 70 years of Maslow’s hierarchy of needs

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Interesting report: Applying behavioural insights to charitable giving

I found this report a little while ago. The first part of this paper describes four behavioural insights found in the academic literature on giving and altruism and shows how they might be used to support charitable giving. The second part sets out the results from five randomised controlled trials conducted by the Behavioural Insights Team that show how effective the application of these insights… Read More Interesting report: Applying behavioural insights to charitable giving

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The cost of annoying adds (research)

Adds pay for fun, but can be quite annoying. In this research Goldstein et al. try to calculate the cost of annoying adds. Some insights from their research: The first study reported here showed that people find animated advertisements more annoying than static ones, holding all else constant. The main result of this paper is that… Read More The cost of annoying adds (research)

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