Why people aren’t on Facebook (Research)

Facebook is getting closer and closer to 1 billion users, but there are also many people who just don’t want to use the social network. Researchers at the HUB (Hogeschol universiteit Brussel) asked 2148 Dutch and Belgian people why they aren’t being poking, liking and sharing on Facebook.

The researchers found 14 reasons:

1. I rather tell what is happening in my life to people I want to, thans hare in on Facebook with everybody (66,9%)
2. My life is happening offline, I don’t need an alternative life online (40,8%)
3. I have privacy-concerns (38,3%)
4. I don’t like it (32,6%)
5. I don’t have the time (32%)
6. Everything you post on Facebook will be there forever, I don’t want that. (24,3)
7. All those status updates of others don’t bother me much (21%)
8. The personal information you share on Facebook are being used for add’s, I don’t want that (19,1%)
9. Facebook is voyeurism, I don’t want to be a part of it (12,1%)
10. I don’t know or I am not sure what Facebook is (10,6%)
11. I think it’s childish (9,6%)
12. I’m too old for it (4,4%)
13. Facebook is for show-off’s (3%)
14. I have few friends who are using Facebook (2%)

Some more relevant stats: half of the respondents were between  45 and 62. Close to 90% does know Facebook, even 80% of the older respondents (older than 62).  3 in 4 people had more than 1 reason for not being on Facebook, with the first one being massively present.